SWEET SPOT
Sole proprietor
$0
Net profit $0/sec · selling — of what you can make
Revenue$0
Unit costs$0
Payroll$0
Ads$0
Profit$0
January—

Projects

One-time decisions. They appear once you have earned enough to be offered them, and most trade something away to get something else. Read before you commit.

Playbook

Concepts unlock as you run into them. Each is a real operating idea explained with the numbers already on your screen.

Exit

Buyers do not pay for revenue. They pay a multiple of profit, and the multiple depends on how durable that profit looks.